Beginners Guide to Fashion Photography

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Michael Moodie
  By Michael Moodie
Beginners Guide to Fashion Photography www.sleeklens.com

People often jump in front a camera for one of two reasons. To get a nice picture of him or herself just for picture sake or to show off what they have on. In this article, we are going to venture into the world of fashion photography sharing just some tips that often fall through cracks or forgotten. Fashion photography is all about making a statement with the clothes and amplifying beauty. This is where your creativity will truly come to the test as you will be faced with the challenges of creating something stunning sometimes will minimal or dull background. I can honestly say this wasn’t easy on my first try but don’t worry I’m going to make it so much easier for you.

Make sure you’re Prepared!

When you’re the main photographer for a Fashion Photoshoot, the first and most important thing you should remember is to be prepared. Believe me when I say being on set and totally unprepared can throw your whole shoot off and by extension make it seem as if you have no Idea as to what you’re doing and you don’t want to leave that impression on your client or model. Matter of fact I’d encourage you to be over prepared because you can never know too much. Read through a few fashion Magazines and tear out a page or two, also don’t be ashamed to brush up on your lighting and poses through apps like Pinterest (So much help). You can easily just scrolling through a few well-known brands on Instagram and observe their style. This all helps you to show up to your shoot with an Idea of what you’d want your Images to turn out like and also can aid you in giving clear directions to your client or model.

Read through a few fashion Magazines and tear out a page or two, also don’t be ashamed to brush up on your lighting and poses through apps like Pinterest (So much help). You can easily just scrolling through a few well-known brands on Instagram and observe their style. This all helps you to show up to your shoot with an Idea of what you’d want your Images to turn out like and also can aid you in giving clear directions to your client or model.

Be the Director

Speaking of giving Directions, that takes me to our next point. Be a Director and not just the photographer, keep in mind that you’re trying to create a vision or idea you have in your head and well mind reading isn’t a thing yet. Therefore be prepared to give specific orders to your client or model as to what they need to do so the perfect shot can be achieved. There are some models of course who are experienced and won’t need a lot of direction and also you may find a few that would love to inspire and add a few more concepts to the shoot itself. This is totally fine better yet it’s great but try not to lose a sense of direction and stray off course. The shoot won’t always come to your feet, you have to be the pilot or the spark behind it and create.

Don’t Stop Shooting

Something else I cannot say enough is that you never stop shooting. Shoot whatever and wherever. For Instance let’s say you’re in the gym and you do your stretches and warm up before you start your more intense exercises, think of it just like that. I’ve found that when you continue to shoot capturing candids which sometimes turn out to be golden shots, you end up getting into a groove where you end up hitting all the right spots with your exposure and angles. Therefore it’s not only the candids, continuous shooting will warm you up and help you not to second guess yourself and hinder your shooting.

Location, Location, Location

This is as equally important as being prepared, Why? Because if you don’t have a location then there’s no shoot. I would personally advise you to go Location hunting a few days prior to your photo shoot. This should help you visualize your poses etc and prepare you to use the full potential of the setting you have to your disposal. If this step seems a bit hard for you then I’d suggest taking a stroll through your friendly neighborhood, Just kidding. You can research a few location with picture references also from home and if it seems like the right spot then you should give it a visit. Mind you the location doesn’t always have to be a non-studio setting. If you have a studio that would equally as great and makes your job so much easier as you now just have to focus on the poses of your shots and detail. I personally think Studio Fashion photography is boring due to the fact that it lacks diversity and can also limit your creativity. Therefore I wouldn’t personally recommend a studio shoot for Fashion Photographer but you’re the director so it’s whatever you feel comfortable with and what would make your shoot successful.

You can research a few location with picture references also from home and if it seems like the right spot then you should give it a visit. Mind you the location doesn’t always have to be a non-studio setting. If you have a studio that would equally as great and makes your job so much easier as you now just have to focus on the poses of your shots and detail. I personally think Studio Fashion photography is boring due to the fact that it lacks diversity and can also limit your creativity. Therefore I wouldn’t personally recommend a studio shoot for Fashion Photographer but you’re the director so it’s whatever you feel comfortable with and what would make your shoot successful.

Think Outside the Box

Don’t be scared to bend the rules a little bit. When it comes to the fundamentals that everyone else tends to consider, disregard them and make your creative juices flow. Play with lighting and contrast a bit and see the effects it may have during your shoot. Don’t be scared to test the waters and see the results. It can only go one of two ways, you like it or you hate it, either way at the end of the day you gave it a shot so never limit your capabilities to rules that nobody really follows anyway.

I hope this article has helped you in the process of doing your first or even your next Fashion based Photo shoot. Thank you for reading ! Until next time, keep creating without apology!

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Michael Moodie
Michael Moodie is a Freelance Photographer and Photojournalist. He Enjoys Lifestyle Photography and Traveling while doing all things creative!

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