Fashion photography is a misunderstood art since many tend to think that success on the runway is only attributed to designers’ skills in combination with the charm of the models and the garments on display while ignoring the hard work of the photographer who puts in great effort and talent to meet any of the challenges that may arise during the photo shoot. From capturing shyness to breaking the conventional boundaries, the fashion photographer must be fearless and agile to catch those spontaneous moments which can make the difference between a simple photograph and a stellar image.
But what makes a fashion photograph particularly unique? Certainly, some will know what we mean when we talk about Catwalk Look. If not, let us explain. This technique is widely used by professional photographers to achieve effects where the skin is visibly softened with vivid colors and pronounced contrasts. In addition, the studio lighting conditions are enhanced to appear as if nothing more than the portrayed subject exists on stage. A look that is very popular in the works of famous brands such as Calvin Klein, Dior, Channel, etc.
Our Runway Fashion Workflow is designed for Adobe Lightroom and offers a set of 123 Presets and 22 Brushes which gives you the ability to emulate the professional look that meets or even exceeds the standards of any fashion photograph. Additionally, this workflow allows the user to work in a non-destructive mode, which means that your original images will always be available if at all the results you get do not meet your expectations. Because of features like this, our products have even more ability to give free rein to your imagination, allowing your creativity take over.
Most of the time you may need to apply two or more presets to a single image. With many other Lightroom products out there, their presets either cancel each other out or the effects do not look believably realistic. This can be a huge problem, especially if you would like to use your work professionally. The presets in our ”Runway Fashion” workflow are stackable, meaning that their effects complement each other.
In case you do not get the desired effects after the application of a few presets, you can use the brushes in the workflow to make any necessary adjustments and give your image a finer touch.
The brushes included in our”Runway Fashion” workflow bundle allow you to edit and adjust small parts of the images for a more refined finish. These brushes will allow you to adjust almost any aspect of your images including the contrasts, tones, sharpness and clarity, ensuring that the end result are an absolute masterpiece.
Our ”Runway Fashion” Workflow bundle was primarily designed for people who largely work with fashion photography and whose main subjects are models. For this reason, the workflow has been created specifically to enhance photographs with a distinctive catwalk look, ideal for either studio sessions or outdoor bookings.
If you have constantly been working with Adobe Lightroom, you may be thrilled to learn that all the Presets and Brushes included in this bundle are editable. This means that you can do more with the workflow and go beyond stacking the presets as you create yours which will be totally unique.
Don’t forget to download the free presets for portrait samples. You can get the download by clicking on the “sample and recipe” tab. It is a great way to test this bundle out before buying it.
1. 11 All in One Presets
2. 9 Base Presets
3. 14 H&S Toning Presets
4. 3 Smart Contrast Presets
5. 4 Smart Sharpening Presets
6. 9 Hue/Color Presets
7. 4 Matte Effect Presets
8. 7 Vignette Effect Presets
9. 3 Film Grain Effect Presets
10. 9 B&W Presets
11. 16 Fashion Presets
12. 33 Vintage Fashion Presets
1. 2 Standard Brushes
2. 2 Color Brushes
3. 6 Face Brushes
4. 6 Fashion Brushes
5. 6 Light Brushes
Installing the presets and brushes included in this bundle is very easy. Learn how to do it below with our very easy to understand instructional tutorials.
You can also read our written tutorial on how to install Lightroom brushes.
We have included images in all the tutorials too so as to make it as intuitive and easy to follow as possible.