Tag: fashion

How to Start a Fashion Photography Blog

Starting a fashion photography blog is a great way to practice and sell your work. You can get some money selling ads on your page, plus your blog also operates as a great online portfolio. Having a fashion photography blog that looks professional is an excellent way to start your career. Starting a blog is a long process and it will take some time before it hits it big. If you stick to your passion, and work hard, you’ll have an amazing fashion photography blog. And through it, you’ll be able to launch a rewarding and successful fashion photography career.

Step One: Buy a Domain Name

Even if you’re still in the “Thinking-about-it” phase of starting a blog, it’s a good idea to buy your domain name. Think of something that’s unique and interesting. Don’t name your blog something simple like “Jane’s Blog”. If you want to use your name in your blog title, go with something fun, like “Jane’s Scrumptious Blog of Scrutiny”. Anything to help get your fashion photography blog noticed in the sea of blogs. The reason that you want to buy your domain name right away is to make sure it’s yours when you are ready to get started.


Why pay for a domain name when you can get one for free? Some domain names are free because another business has their name on your blog. Instead of Janesblog.com it’s coolblogsite.janesblog.com. You may not want to go this way because you don’t want to give another business free advertising. Not only that, but not owning your own domain name can look unprofessional. If you send that link to an employer, they’re going to get an unprofessional first opinion of you. Buy your own domain name and host it on a website blog like WordPress.

Step Two: Choose the Right Content

Having a successful blog isn’t just about publishing content you think is cool. You need to make posts that everyone will think is cool. Of course, you still need to be passionate about what you write about. However, you need to try and make sure that people will want to read what you write about. Try to write posts and take pictures that people will relate to. Maybe you’ll take an interest in shooting fashion photos of plus-sized models. Writing a companion post about plus-sized clothing is an interesting way to show off your photos and your unique ideas.


The first step in finding good content – if you can’t think of anything quickly – is to research. Find some successful  fashion photography blogs, or even just blogs that you enjoy.

  • What are they writing about?
  • What trends are they following?
  • Which posts are people commenting on the most?

These are the posts you need to pay attention to. Take these ideas and re-work them in your own words with your own opinions. While it is important to write about the current trends, also try to write about things that are going to outlast the modern day styles. Some of your best posts will be tip posts to help other fashion photographers improve their work.


Step Three: Network

When it comes to promoting your blog, you’ll need to make friends. Networking is more about building relationships. Don’t go into a relationship just worrying about how they’re going to help you. To run a successful fashion photography blog, you want people to respect you.

Operate under the “you scratch my back I’ll scratch yours” philosophy. Always think about how you can help them, not how they can help you. In the blogging world, your best relationships will be other bloggers. Remember that list of blogs you made for research? Contact the owners and start a relationship. Eventually you’ll be comfortable enough to ask them for dual advertising. You’ll add a link to them on your blog, and they’ll add a link to you on theirs.

A great way to start off the relationship is a collaboration post; each of you write part of a post and share the posting on your blogs. Remember to always be polite and courteous, and always say thank you. A little smile goes a long way.


Having a fashion photography blog is a great first step in starting a fashion photography career. It can take a while for it to take off, but it doesn’t have to be entirely difficult. By following the above steps you can create an excellent blog that will help launch your career.

If you start by getting a stellar domain name on an approved site, you can present yourself as a professional. By following the best blogs, you can come up with content that will be popular. And by focusing on building long lasting relationships (and friendships) with other photographer bloggers, you’ll be able to get more exposure for your work. Building a professional and unique fashion photography blog will allow you to refine your craft and build a portfolio that gets results.

Building a Fashion Photography Portfolio

It’s hard to break into the world of fashion photography. It is especially difficult when you don’t have anything to show future employers. Just because you’re starting out doesn’t mean you can’t show off great work. Having a professional fashion photography portfolio is a great way to get into the business. Building a stellar portfolio is about more than just putting pictures in a book. You have to have a creative image that will show your talents to agents and company owners. This article will help you get amazing pictures, at good prices, to build your professional fashion photography portfolio.

On a Budget

Creating your first portfolio doesn’t have to break the bank. Getting models and stylists can be expensive, however, you are not the only new worker on the scene. It’s just as hard to get into a model and stylist career. The great thing is that you can help each other. Models and stylists will often work for free to get practice and their own portfolios. By working with someone who is also new in the industry you can get the pictures you need. This also helps multiple people get into their careers and build portfolios.


Paper Versus Digital

Today, a lot of work is done digitally. It’s easier to edit photos on a computer. It’s also easier and cheaper to showcase photos online. However, there are still a lot of editors and agents that prefer the paper copy of a portfolio. It’s best to have one of each when breaking into the business. A paper fashion photography portfolio is best for physically arranging photos and producing only your best work. However, online portfolios (including blogs) are a great way to show off all of your work and make some extra cash selling ads if your work is popular enough.

Choosing the Best Photos

The most important part of your first portfolio is showing off your style. When you have no previous credentials you have to rely on your creativity to get you a job. After you’ve had some professional experience, you can build a portfolio of published work. This shows your best pictures and tells your employer that you are a serious photographer. Until then, you need to pick the pictures that tell the best story.


Not every picture in your fashion photography portfolio has to be related to each other. However, your portfolio should have a sense of unity.  This can be achieved by making sure that the fashion you shoot shares a commonality (either in color or shape). You can also create a unified portfolio in the poses that you choose to include. You want to get poses that are unique and fun but that also show off the clothes. Having a creative outlook is important, but it’s more important to prove that you understand how fashion works in your photos.

From Start to Finish

When organizing your portfolio, don’t save the best for last. Your agent or employer is going to get an impression of you based on the first couple of photos they see. At the same time, you need to mix up your photos. You don’t want to have all of the same type of photos (or model or outfit) all at the start. This makes it hard for the viewer to see your style because all they can focus on is the similarities in your work.



Don’t get discouraged if your portfolio doesn’t lead immediately to a job. The best thing you can do is take the comments from your meeting and use them to edit your portfolio. This can mean leaving behind your favorite pictures to add something that works better as a whole. Sometimes you’ll need to get more or different pictures.

Listen to whatever is said during a meeting and take it into consideration when editing. After being turned away, politely contact the client and ask for advice moving forward. This can help you get more advice for making a better fashion photography portfolio. This also shows the agent/employer that you care about your work and you are a professional. They will be more likely to look at your work in the future and consider you as an employee.


Breaking into the world of fashion photography is hard. It’s one of the most common and steady jobs for photographers. There’s also not a lot of photographers leaving the industry, so new jobs are hard to come by. It’s best to start out working small jobs, such as helping a friend build a fashion blog. It is also a good idea to do some free work to get practice and build a portfolio of great images. You don’t have to spend a lot of money building your portfolio and can sometimes get away with a digital one. By working hard and not giving up, you can create a perfect fashion photography portfolio that will help land the job.

Fashion Photography Lighting Techniques

Fashion photography is one of the highest, steadiest jobs a professional photographer can get. Everything from catalogs to online websites needs a good photographer to highlight their products and models. Because the clothes are the most important part of these photos, the lighting requires a little bit of a different setup from a normal model shoot. There are three good ways to light fashion photos, rising in money and complication of setup. All three of them will produce excellent looking photos, with the right setup and good equipment.

Natural Lighting

The cheapest way to shoot fashion is to use natural light. However, instead of standing outside in the sun, you can do it indoors. You’ll need to use a large window, and maybe a window shade to control the light and the setup.

You’ll want to make sure your window is large and level with the clothing or model. If the window is too high or too low, it can cast odd shadows and won’t properly light the clothing. If the window is too small, you also run the risk of not having enough light. Or maybe a beam that’s not properly dispersed, creating a spotlight effect on the clothes. Alternatively, if the window is too large, you’ll have too much light in your picture that can ruin the shoot.


When using window light, you want to make sure that you have a white background. If your window is in a corner, you can use a white wall to act as a background. Otherwise you’ll need to hang up a sheet or invest in a professional background to use. You don’t want the color of the background to wash out your clothing.

When using natural light you’ll want to use a tripod to keep your camera steady. You’ll need to have you’re shutter speed set low to help absorb all of the light, so keeping it in a steady place will help avoid blurring.

Single Light

Using a single light is a great way to be in control of the lighting without spending too much money. When using natural light, you’re at the mercy of the elements. Using a single light to shoot fashion allows you to shoot when and where you want without needing to depend on window position or daylight.


When using any light setup, you want your camera facing the model directly, with the light at a 45 degree angle to the model. You’ll want to set the light up high so the light angles down slightly on the model to avoid shadows.

Using a single or double light setup allows you more freedom in your background. It’s still important to try and keep the background a solid color, but the intensity of the light allows the clothing to be separated from the background. If you notice that the light casts an unwanted shadow on your background, move your model further forward, away from the background.

If you have a light that has different settings, set the light to a medium setting. Too much light will wash out your clothes while too little light will make them fade into the background. If your light doesn’t have different settings and the light it too bright, use a filter to drape to diffuse the light.

Double Lights

When one light just isn’t enough, or you really want your photos to pop, you can spend extra money on a second light. Your camera and first light should be set up as the same in the single light scenario. Your second light should be closer to your model and lower, but also at a 45 degree angle. This second light is used to help define the contours of the clothing.


If using a strobe light, you want to make sure that the flashes of your lights are synced, so that they both go off at the same time. The second light should be set at a lower setting than the first. This will help you avoid creating a stark lighting from both sides of your model.

A cheaper alternative to a double light setup that still creates the same effect is to use a reflector in place of the second light. The reflector will still light up the side of your clothing by reflecting the light of your first light. You might find you need to increase the power of the first light to create the same effect.


Shooting fashion is a great way to make money as a professional photographer and have a steady supply of work. It can be hard to get into the business. By doing small work with the proper lighting, you can increase the value of your portfolio and show future employers that you can produce quality work. Even without spending loads of money you can still create pristine pictures.

Making Accessories Pop with the Strike a Pose Lightroom Bundle

Shooting street fashion can be fun. However, often pictures don’t turn out quite the way you imagined. By using the Sleeklens Strike a Pose Lightroom bundle you can make amazing pictures that really emphasize the fashion accessories of a great outfit.

The best strategy to getting impactful shots of fashion accessories is setting up the frame. When shooting, try to frame your shot around the object you want to highlight. Then, in post-production, it’s easier to showcase the accessories. The following guide will help you edit common fashion accessories in Lightroom to make them pop.


Purses are a great starting point for shooting accessories. Almost every woman carries one around. Also, readers and editors are looking for great shots of high-fashion purses. Because of their size, they are easy to get great pictures of, even at a distance. When using the Strike a Pose Lightroom bundle to edit purses, you’ll want to focus on their color. Not only will the color catch a viewer’s eye, but it’s the best thing you can portray through an image. A picture can’t tell show someone the fabric or strength of a purse, but the color can sway the mind of a would-be buyer.


We made the purse in the above example pop using the Sleeklens Strike a Pose bundle. For the Base category, we used the Cool Portrait to help lighten up the photo. We then used the Dark Shadow setting in the Exposure category. This setting helped lighten the edges and curves of the bag to make the colors more visible. When it came to the Color Correct category, we reduced the greens to make the reds of the circles pop. Next, we used the Bronze Tone in the Tone/Tint category to bring out the yellow of the purse’s background. Finally, you’ll always want to use Color Pop in the Polish category when editing purse photos to help bring out your previous work.

Bracelets and Necklaces

Bracelets and Necklaces are hard to photograph. Not everyone wears them, and good ones can be hard to spot while on the street. Most jewelry will be in a silver or gray color. Some can have color to them. However, when editing photos with the Sleeklens Strike a Pose Lightroom bundle, you want to focus on the shine. Making a bracelet or necklace glisten in a photo will catch the viewer’s eye and draw their attention to your work.


Here, we used the Strike a Pose bundle to help make the bracelets in this picture pop. For the base, we used the Cinematic Portrait preset to bring a general light, gold tone to the picture. We then reduced the reds in the Color Correction section to tone down the skin and the fingernails. This helped draw attention away from the other colors and help create focus on the gold. We further brought out the gold in the bracelets by using the Golden Glow preset in the Tone/Tint category. Finally, we polished the image up with the soften preset. This preset lowered the contrast of the image, softening the edges of the bracelet and giving them a gentle glow.


Hats are fun to shoot because there are so many different styles. Big floppy hats make for fun photos and short stylish hats are great for more formal photos. Editing hats using Strike a Pose works well when you focus on the shape of the hats. Defining the lines of a hat and their relationship to a person’s head can help make your image better. People are more likely to look at hats when they are highlighted. This is especially true for smaller hats that may get drowned out by the rest of the outfit.


When it came to editing the picture for the hat, the main focus was creating lines. Lines in an image draw attention to where you want the focus to be. The presets in the Sleeklens Strike a Pose bundle helped focus on the hat. For the Base section, we used Hide-and-Seek. This created a highlight in a diagonal line in the background and pulled the attention to the center of the image, near the hat. Next, we reduced both the blues and reds in the image. This toned down the pattern on the girl’s outfit and helped pull the focus from the dress to the hat. We polished the image up with the Sharp Contrast preset to help outline the hat’s shape. Finally, we added the Black Dreamy vignette. This move toned down the background and helped pull the attention towards the girl and her hat.

As long as you can get a good framing for an accessory, you can get a great image. Even if the image you take doesn’t turn out well, you can use the Sleeklens Strike a Pose workflow to make it perfect. By popping color and focusing on the shape of accessories, your street fashion photos can look amazing with only a little bit of time spent editing.