Starting a fashion photography blog is a great way to practice and sell your work. You can get some money selling ads on your page, plus your blog also operates as a great online portfolio. Having a fashion photography blog that looks professional is an excellent way to start your career. Starting a blog is a long process and it will take some time before it hits it big. If you stick to your passion, and work hard, you’ll have an amazing fashion photography blog. And through it, you’ll be able to launch a rewarding and successful fashion photography career.
Step One: Buy a Domain Name
Even if you’re still in the “Thinking-about-it” phase of starting a blog, it’s a good idea to buy your domain name. Think of something that’s unique and interesting. Don’t name your blog something simple like “Jane’s Blog”. If you want to use your name in your blog title, go with something fun, like “Jane’s Scrumptious Blog of Scrutiny”. Anything to help get your fashion photography blog noticed in the sea of blogs. The reason that you want to buy your domain name right away is to make sure it’s yours when you are ready to get started.
Why pay for a domain name when you can get one for free? Some domain names are free because another business has their name on your blog. Instead of Janesblog.com it’s coolblogsite.janesblog.com. You may not want to go this way because you don’t want to give another business free advertising. Not only that, but not owning your own domain name can look unprofessional. If you send that link to an employer, they’re going to get an unprofessional first opinion of you. Buy your own domain name and host it on a website blog like WordPress.
Step Two: Choose the Right Content
Having a successful blog isn’t just about publishing content you think is cool. You need to make posts that everyone will think is cool. Of course, you still need to be passionate about what you write about. However, you need to try and make sure that people will want to read what you write about. Try to write posts and take pictures that people will relate to. Maybe you’ll take an interest in shooting fashion photos of plus-sized models. Writing a companion post about plus-sized clothing is an interesting way to show off your photos and your unique ideas.
The first step in finding good content – if you can’t think of anything quickly – is to research. Find some successful fashion photography blogs, or even just blogs that you enjoy.
- What are they writing about?
- What trends are they following?
- Which posts are people commenting on the most?
These are the posts you need to pay attention to. Take these ideas and re-work them in your own words with your own opinions. While it is important to write about the current trends, also try to write about things that are going to outlast the modern day styles. Some of your best posts will be tip posts to help other fashion photographers improve their work.
Step Three: Network
When it comes to promoting your blog, you’ll need to make friends. Networking is more about building relationships. Don’t go into a relationship just worrying about how they’re going to help you. To run a successful fashion photography blog, you want people to respect you.
Operate under the “you scratch my back I’ll scratch yours” philosophy. Always think about how you can help them, not how they can help you. In the blogging world, your best relationships will be other bloggers. Remember that list of blogs you made for research? Contact the owners and start a relationship. Eventually you’ll be comfortable enough to ask them for dual advertising. You’ll add a link to them on your blog, and they’ll add a link to you on theirs.
A great way to start off the relationship is a collaboration post; each of you write part of a post and share the posting on your blogs. Remember to always be polite and courteous, and always say thank you. A little smile goes a long way.
Having a fashion photography blog is a great first step in starting a fashion photography career. It can take a while for it to take off, but it doesn’t have to be entirely difficult. By following the above steps you can create an excellent blog that will help launch your career.
If you start by getting a stellar domain name on an approved site, you can present yourself as a professional. By following the best blogs, you can come up with content that will be popular. And by focusing on building long lasting relationships (and friendships) with other photographer bloggers, you’ll be able to get more exposure for your work. Building a professional and unique fashion photography blog will allow you to refine your craft and build a portfolio that gets results.