Being a photographer can be an amazing job because it enables you to see and experience so many things as well meet new people. Some of these people often become new friends or even some of your best clients in the long run. With all the benefits of being a full-time photographer, you will often find yourself becoming distracted by them. This distraction is not bad because it keeps you creating but in the day and age we live in, relevance is the name of the game.
Being relevant as a photographer is what helps to determine your clientele throughout the year as well as maintaining the interest of your viewers. However, staying relevant can be interpreted and explained in many different ways. In this article, I aim to give you a few tips as to how you can stay relevant as a photographer in this day and age.
It doesn’t matter how old or young you are in this day and age, social media has virtually changed everything. The influence Social Media has had on Photography for the past 5 years has been amazing. You find photographers are now making their Instagram profile or feed their go to, to see their work and what they’re capable of. This has also influenced a lot of creatives to use this platform to showcase their work as well and use it as a tool to reach the right audience.
Social Media plays a huge roll in staying relevant and might continue to have the same impact for the next few years to come and this is why. Generally, we now see adults, kids, even the elderly almost glued to their phone. Whoever isn’t keeping up to date with the latest news or scandal is now watching a funny video to share with their friends and family.
As a Photographer, you have a duty to use this platform and put your work on the right screen for people to view. You do this by making consecutive and scheduling posts or updates to your social media platforms. People like to feel involved in what you’re doing and have experiences shared with them. Therefore keeping your viewers posted or up to date as to what is your doing and giving them something to look forward to.
Creating anticipation can work in your favor if you have something amazing coming up such as an exhibition or just excited to upload some photos from a recent project. The key is to keep your viewers in the loop and interested.
Something I usually recommend to photographers is to always keep up to date with what’s new and trending. Of course, I’m not referring to the crazy challenges that happen on Instagram or Twitter. There is always something new being created or tested in the field of Photography and Videography. Viewers or often if not always nieve to these new trends or trick and become excited when they see them for the first time. This doesn’t only show that you are skilled but also willing to try new things with your own spin on it to make it unique.
Keep up to date with YouTube tutorials or even play around with a few settings on your own to create something new as well. Nobody knows everything so there is always something to learn in photography because everyone shoots different but has the same foundation.
Pricing is something that can be very tricky or intricate depending on your skill level in photography. When I was a beginner I was completely lost as to how I should price my services and what I was competing with. As a result of that, I was pricing my services very cheap which was then later exploited by many clients. I would then end up with huge workload but what I was getting paid didn’t really seem to match up with the workload I had. I then started to question other photographers as what the usual price is for a beginner and how to package these services.
Not everyone was as forthcoming with an answer as much as I would hope but I later learned my lesson. As a photographer, always try to remember the value in your work and how much you value yourself. Once you’ve established how much you value your work and yourself, you can then start to create packages that will sound appealing to customers. Have seasonal specials and discounts to draw attention to your work. For example, as we draw closer to the Holiday season you can create family packages to those who are looking for a great family photo or trying shots to share with family in other countries. Supplying demand is always a win and with great prices and packages, your relevance in photography will always be as consistent as you want it to be.
I truly hope this article has been a great help and I look forward to seeing you again. Thank you for stopping by!