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Farm Fresh Photos – Tips for Photographing Fruit and Veg

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Mark Jones
  By Mark Jones
Farm Fresh Photos – Tips for Photographing Fruit and Veg www.sleeklens.com

Whether you’re a greengrocer who wants to show off their wares or just wants to have fun with food photography fruit and vegetables offer many opportunities to create interesting and fun images. Unlike meat fruits and veggies don’t need cooking to look delicious and are generally more colourful and varied in their shape and form.

Before getting creative in the kitchen it’s worth taking a moment to consider how to get the best out of a bunch of carrots or a bowl of apples and making sure everything is set so you get your shots before your produce stops looking its best.

Pick your subjects carefully

The aim of any food photography should be to make the viewer’s stomach rumble and their taste buds salivate, which isn’t going to happen by shooting things that are less than fresh. When picking out produce keep an eye out for the best-looking pieces, avoiding anything that looks wilted or bruised. While the less perfect edibles can still be as tasty this real-life flavour won’t translate into a photo.

In addition to seeking out colourful and interesting-shaped goods think about what’s going on inside as well. There are many fruits that look interesting when sliced open, the obvious choice being an orange though citrus fruits, in general, are attractive when sliced with bright colours and a translucent flesh.

Organic lighting

Depending on the location of your kitchen it might be difficult to take advantage of organic lighting, but if shooting a movable feast try and find a spot where there’s some good natural lighting as this will help the food to look more appealing. Windows, in particular, are great spots to shoot fruit and beautify root vegetables.

Using a fast prime lens with organic lighting will produce bright and clean shots, and it’s worth using a higher f value so the depth of field isn’t too narrow and all the subject is in focus. However, a wider aperture is good for shots after the food has been prepared when you want the draw the viewer into the image.

For really detailed shots that reveal the inner beauty of the fruit or veg use a macro lens to capture all those delicious details.

Work fast, avoid wilting

Like any foodstuff fruit and veg has a finite shelf life, some longer the others. And while some things will stay good for a long time most things will stop looking fresh quite quickly, and may not even look fresh in the shop. If you really want to catch fruit at its freshest it might be worth finding out when your local greengrocer gets their deliveries, or even being there at the moment of harvesting (or if you’re feeling green-fingered try growing your own).

However, some root vegetables will keep their shape for weeks though any leaves, like carrot tops, will be a giveaway sign of something that is less than fresh. Trim off anything that gives the game away if your veggies have been hanging around for a while.

To add some fake freshness to your shots try spraying them with some water, to create droplets on the surface. This will make the subject look dewy fresh and add some interesting reflections to the image if lit correctly.

Perfect your presentation

From cleaning counter tops to adding garnish these little details are worth considering while shooting. It’s easy to remove an unwanted spec of dirt in Photoshop but it’s a lot less easy to convincingly add a sprig of parsley to a bowl of soup.

While earthier coloured surfaces make good backdrops for vegetables to get the freshest shots of fruit white surfaces work best, or bright colours. Shadowy areas will make images look dark and mysterious, rather than fresh and fun, though this could work well for seasonal produce such as a pumpkin.

Go bananas, go nuts

While crisp shots against a bright background may look funky and fun there’s a lot of opportunity for more creative shots with fruit and veg. Pumpkins aren’t the only fruit that can be carved and there are many types of fruit and vegetables that can become a canvas for a sharp knife or a block of marble for budding Michelangelos. If you’re looking for a material to experiment with fresh produce is cheap and plentiful, and can be eaten if things don’t work out as you were hoping.

Think about the varieties of colour and texture that are on offer and have some fun with your fruit, whether you want to create interesting textures or turn a potato into an asteroid.

Processing your produce

Sometimes a good composition and the best local organic produce isn’t enough to produce those magic shots that will make even die-hard meat eaters drool. If there’s still an ingredient missing after the shoot Lightroom can be indispensable for enhancing colours, removing blemishes and making meals worthy of the finest food magazines and menus.

The spot removal tool in Lightroom is ideal for removing small imperfections, while Photoshop’s heal and clone stamp tools are good for dealing with larger problems though will require more time and patience to get natural looking results.

If stuck shooting under fluorescent lighting uses Lightroom’s colour temperature slider to simulate a more natural kind of lighting. Another great way of finessing your food photography is to use the A la Carta workflow for Lightroom, where the various colour burst presets can really make your fruits pop.

When it comes to food photography, especially fruit and vegetables, it’s definitely OK to play with your food. Experiment, have fun and make sure you get your five a day – whether for nutritional purposes or to expand your Lightroom library.

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Mark Jones
I'm a freelance content creator who has been writing and taking photographs for the web since 2009. I've written about everything from cutting-edge tech to classic cars and have taken photographs for clients including the National Trust, the Royal Albert Memorial Museum, and Choc Edge - a 3D chocolate printing company. Based in South West England I'm close to the coast and the legendary Dartmoor, where I try to take my camera as often as possible.

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